FIXTURE DATAEvery figure on this page is synthetic fixture data. Nothing here was read from an Amazon account, and no number on it describes a real brand.

FRED
Daily brief, your crew is on shift

Morning. Acme Alpha Hydration Co. is covered.

NEEDS YOU

Acme Alpha Hydration Co. is in good shape. One thing needs you: 7 proposals are waiting on your call.

10 on your crew, 7 waiting on you, 13 traced computations behind these figures

What happened

Latest day: sales $1,625, net profit $670, TACoS 1.5%.

What the crew is doing

7 of your crew are working on your store today. They suggest, you decide.

What needs you

7 approvals are waiting. The crew will not act without your call.

10 ON YOUR CREWworking your brand right now
7 things waiting on you
FRED
Chief AI Operatororchestrating the crew
ACOS Andy1 FOR YOU
Advertising1 proposal waiting on you
Inventory Ian
Stock and supplymonitoring · recommend-only
Profits Penny
Books and marginmonitoring · recommend-only
Listing Leo
Listings and contentmonitoring · recommend-only
Reimbursement Rex6 FOR YOU
Recovery6 proposals waiting on you
Reviews Rae
Reviews and reputationmonitoring · recommend-only
Defender Dex
Buy Box, brand protection and account healthmonitoring · recommend-only
LATER
Creator Chloe
Creators and attributionnamed for later · not started yet
LATER
Intel Ivy
Competitive intelnamed for later · not started yet
Net profit, this period
$59,716

True profit after referral, FBA, ads, product cost and returns. Margin 40.8 percent.

See the billing math

Estimated recovery, Rex
$1,840

6 discrepancies detected from the ledger, pending confirmation.

See the cases

Sales · latest day$1,625From the semantic layer, run 5675bf06.
Net profit · latest day$670From the semantic layer, run 5675bf06.
TACoS1.5%From the semantic layer, run 2a5769b8.
Units sold4,950From the semantic layer, run 5675bf06.
Performance
Sales, profit and ad spend
16 May14 Jun
The daily series from the semantic layer, 16 May through 14 Jun, over 13 traced computations. The lines span $72 to $1,625 rather than starting at zero, and the bars are ad spend against the same axis.
Needs your call4

From Reimbursement Rex

Recover lost · ACME-003-01

  • lost on ACME-003-01: an estimated $620 may be recoverable, pending confirmation. Evidence is in the ledger; one filing channel, no double-dips.
  • Blast radius: listing · a filed claim is not reversible · confirmation required before approval.
  • This one is final once it is filed.

Read what it rests on before you answer. Nothing happens until you do.

The crew records your answer against this proposal and does not act on it.

From Reimbursement Rex

Recover damaged · ACME-002-01

  • damaged on ACME-002-01: an estimated $410 may be recoverable, pending confirmation. Evidence is in the ledger; one filing channel, no double-dips.
  • Blast radius: listing · a filed claim is not reversible · confirmation required before approval.
  • This one is final once it is filed.

Read what it rests on before you answer. Nothing happens until you do.

The crew records your answer against this proposal and does not act on it.

From Reimbursement Rex

Recover fee · ACME-001-01

  • fee on ACME-001-01: an estimated $230 may be recoverable, pending confirmation. Evidence is in the ledger; one filing channel, no double-dips.
  • Blast radius: listing · a filed claim is not reversible · confirmation required before approval.
  • This one is final once it is filed.

Read what it rests on before you answer. Nothing happens until you do.

The crew records your answer against this proposal and does not act on it.

From Reimbursement Rex

Recover lost · ACME-003-02

  • lost on ACME-003-02: an estimated $300 may be recoverable, pending confirmation. Evidence is in the ledger; one filing channel, no double-dips.
  • Blast radius: listing · a filed claim is not reversible · confirmation required before approval.
  • This one is final once it is filed.

Read what it rests on before you answer. Nothing happens until you do.

The crew records your answer against this proposal and does not act on it.

3 more are waiting on you. See all of them

Every figure on this screen traces to the data spine, over 13 runs, with 7 of 10 on shift. This is demonstration data.

every number on this screen traces to the data spine (13 runs)·demo data·FRED by Go Fred